Ever since Amazon launched what is perhaps the most well-known, but not the first, affiliate program in 1996, other merchants in every business category imaginable have followed suit. And even though many webmasters have earned money from these programs ever since, there are still a lot of questions to this day about affiliate (also known as associate or referral) programs. So maybe it’s time to revisit some basics for new or soon-to-be Internet marketers.
An affiliate program is, at the bottom line, a commissioned sales job. Like the Fuller Brush salesman of old, you are an independent representative of a company, offering their products or services to potential customers. When one of them buys, you get a percentage of the sale. But, in the high-tech version, you have a few very powerful advantages over the classic door-to-door sales rep.
To start, you can represent multiple products from more than one company at a time, on as many web sites as you own, in as many markets as you choose. You don’t have to travel anywhere, yet the web puts you in front of a worldwide market.