* Linking Methods – Different types of affiliates will need different linking methods. Let’s use the example above where we had different groups based on sales. Your low sales group may be satisfied with a banner or two to place on their site. Your medium sales type may be interested in an article or two for added content on their site. Your high sales group will probably pass up banners for articles, guestbooks, email ads and signature files.
* Capturing visitors is what you want. In order to do so you have to know what they want. Visit your affiliates’ sites to see what visitors are looking at and looking for. Ask yourself, “How does my product relate to what I am seeing?”
* Different types of affiliates may expect different commissions. You’ll have some Affiliates that have joined your program “on the side” and others that plan on earning a substantial income from the program. Determine what effort they are putting into advertising, how much other programs in your industry are paying, and the amount of time they devote to your program.